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Understand the Diamond 4Cs—Cut, Color, Clarity & Carat—and choose a diamond that suits your style and value with guidance from AURÉV’s bespoke experts.
by Stephanie Kim ・ 03 Jan 2026 ・5 min read
Diamonds are more than sparkling stones—they’re investments in beauty, craftsmanship, and meaning. Understanding the 4Cs—Cut, Color, Clarity, and Carat—is key to selecting a diamond that fits your style, value expectations, and long-term goals. Whether for a bespoke creation or future collections, this knowledge helps you make confident decisions.
The cut determines how a diamond reflects light, creating its brilliance and fire. Popular cuts include:
Each shape conveys a different style and personality. Learn how to match shapes to your personal aesthetic in Diamond Shapes Guide: What Each Shape Says About Your Style.

Diamonds are graded from D (colorless) to Z (noticeable yellow or brown):
The right color depends on the setting and personal preference, especially for bespoke pieces where every detail matters.
Clarity measures internal or external inclusions:
Balancing clarity with budget and intended use ensures the diamond shines beautifully without overpaying for perfection.
Carat measures a diamond’s weight and visual impact:
Carat is just one factor—cut, color, and clarity also influence a diamond’s overall beauty and value.
If you’re creating a bespoke diamond piece, certifications can help you understand quality and value, but not every diamond needs to be certified. At AURÉV, we guide you through certification options if you want to secure authenticity and long-term worth—or simply create a stunning piece to wear and enjoy.
For more details on certifications and how they inform bespoke decisions, see Diamond Certification Guide: Why It Matters. To explore the fundamentals of buying and designing diamonds, check out Diamonds 101: Everything You Need to Know Before Buying.
Our bespoke process ensures every diamond is selected to suit your preferences—cut, color, clarity, and carat—without bias toward one type. We work with you to determine certification only if desired, and create a design that reflects your vision. Each piece can be hallmarked and accompanied by a verified certificate or simply crafted to wear and enjoy, balancing luxury, craftsmanship, and lasting value.
Start your bespoke diamond journey with AURÉV Bespoke Jewelry and design a piece made to be treasured.